Target on Georgia Avenue: First Impressions

New Target Store in Shepherd Park

We usually profile small and locally-owned businesses, but in this case, we made an exception. As you may know, Target opened two new stores in the District of Columbia earlier this month.  One is in Tenleytown and the other right at the very top of the Georgia Avenue business corridor in the Shepherd Park neighborhood.  We’ve visited the store a few times, so we wanted to share our early impressions.

At 31,000 square feet, the new store is much smaller than the traditional format that you may be used to at locations like Wheaton Mall and Prince George’s Plaza.  Online merchants such as have really hurt brick-and-mortar retailers over the past several years.  The idea behind these small format stores is to streamline the shopper’s buying experience and tailor each store’s inventory to the tastes of local customers.  You can also pick up your online or same-day orders at the store.

Both the front and rear entrances are attractive and sensible.  The builders did a great job of revitalizing the space that was used by the previous tenants.  Inside, the store is bright and well-designed.  Each department is clearly labeled, and it is easy to navigate to just what you are looking for.

Products and Services Offered

apparelAccording to information provided by Target, the store offers, “an assortment of fresh groceries, home and décor essentials, apparel for adults, kids and baby, health, personal care and beauty products, tech and entertainment accessories, and more.”  There is a CVS Pharmacy inside the store as well.

However, this store is not is a substitute for a full-service grocery store.  The fresh fruit and vegetable areas are small and the pre-cut and packaged meats aren’t necessarily something you would take to Easter dinner.  Convenience is the name of the game here; you’ll have to shop elsewhere to fulfill your Top Chef fantasies.


We made our first trip to the store in search of a power converter for our daughter’s school trip to France the next day.  We were able to find the item and checkout within five minutes.

On our next trip, we found a snack item that was on sale, but rang up full price at the self-checkout.  Instead of haggling over the price or making us walk back to the grocery area for proof of the sale price, the customer service representative punched in her access code and gave us the discount on the spot.

Community Involvement

As you can see in this photo, Target is already making an impact on the community in a positive way.

Whittier Outdoor Lab

Getting There

There is ample parking behind the store. You can access the free parking lot from either Kalmia Road NW or Eastern Avenue NW.

The Metrobus 70, 79, S2 and S9 lines stop directly in front of the store’s entrance.

The store is about 9/10th of a mile from the Silver Spring Metro Station, or about a 20-minute walk.

Bottom Line

After so many years of retail neglect, it is great to see both ends of the Upper Georgia Avenue business corridor served by quality department stores. With ample  development opportunities remaining in the area, we hope this trend continues.

Target – Georgia and Eastern

7828 Georgia Ave NW, Washington, DC 20012

(202) 892-3822

Hours of operation are:

Monday – Friday: 7:00 am –10:00 pm

Saturday: 8:00 am to 11:00 pm

Sunday: 8:00 am to 10:00 pm

View our previous coverage of this topic 




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